Back-to-school season is the perfect time to connect with your audience. In this guide, you’ll find back-to-school email examples, tips, and strategies to make your campaigns more effective. These examples will help you create emails that grab attention and drive results.
Back-to-School Email Examples
Looking to craft the perfect back-to-school email? Here are some easy-to-use back-to-school email examples to help you create engaging campaigns that will catch your audience’s attention and boost your sales. Whether you’re offering discounts, showcasing new products, or re-engaging customers, these email templates and tips will guide you in making your back-to-school promotions a success.
Back-to-School Sale Announcement
Subject: Back-to-School Sale: Shop Now & Save Big!
Body:
Hi [Name],
The school season is here, and so is our biggest sale! Get ready for a fresh start with amazing discounts on [product category]. Whether you're stocking up on essentials or treating yourself to something special, now is the time to shop!
Hurry, the sale ends soon!
[Shop Now]
Best,
[Your Company Name]
Exclusive Back-to-School Discount
Subject: Exclusive 20% Off – Just for You!
Body:
Hi [Name],
We know the back-to-school season can be hectic, so we’re offering you an exclusive 20% off your next purchase. Whether you're preparing for the school year or updating your wardrobe, you’ll find everything you need.
Use code: BACK2SCHOOL at checkout!
[Shop Now]
Cheers,
[Your Company Name]
New Collection Launch
Subject: New Arrivals for Back-to-School – Check Them Out!
Body:
Hi [Name],
Get ready for a fresh start! We’ve just launched a new collection perfect for the school season. From stylish backpacks to comfy apparel, we’ve got something for everyone.
[Shop New Arrivals]
Don't miss out on these must-haves!
Best,
[Your Company Name]
Back-to-School Prep Checklist
Subject: Your Back-to-School Checklist: We’ve Got You Covered!
Body:
Hi [Name],
Back-to-school prep made easy! Here’s your checklist for everything you need:
[Product 1]
[Product 2]
[Product 3]
Ready to get started? We’ve got it all covered with amazing deals.
[Shop Now]
Happy shopping!
[Your Company Name]
Last-Minute Back-to-School Deals
Subject: Last Chance: Grab Your Back-to-School Deals!
Body:
Hi [Name],
The clock is ticking! Don’t miss out on our last-minute back-to-school deals. You have until [date] to snag these amazing discounts.
Shop now before it’s too late!
[Shop Now]
Cheers,
[Your Company Name]
Back-to-School Giveaway
Subject: Win Big This Back-to-School Season!
Body:
Hi [Name],
To celebrate the start of the school year, we’re hosting a giveaway! Enter for a chance to win [product/discount] and kick off your school year in style.
It’s easy to enter:
[Step 1]
[Step 2]
[Step 3]
[Enter Now]
Good luck!
Best,
[Your Company Name]
Back-to-School Tips & Tricks
Subject: Top Tips for a Smooth Back-to-School Transition
Body:
Hi [Name],
Starting the school year doesn’t have to be stressful. Check out our top tips to help you stay organized and ready for success.
[Link to Blog or Tips]
Plus, we’ve got a selection of products to make your back-to-school prep easier than ever.
[Shop Now]
Best,
[Your Company Name]
Limited-Time Back-to-School Bundle
Subject: Back-to-School Bundle Deal – Save More When You Shop Together!
Body:
Hi [Name],
Get everything you need for the school season with our exclusive Back-to-School Bundle! Save big when you purchase these must-have items together.
[View Bundle]
This offer is only available for a limited time, so don’t miss out!
[Shop Now]
Cheers,
[Your Company Name]
Back-to-School Flash Sale
Subject: Flash Sale: 50% Off Back-to-School Favorites!
Body:
Hi [Name],
It’s a flash sale! For the next [time frame], enjoy 50% off our most popular back-to-school products. Don’t wait, these deals won’t last long.
[Shop Flash Sale]
Hurry before it’s gone!
Best,
[Your Company Name]
Back-to-School Reminder Email
Subject: Don’t Forget – Your Back-to-School Sale Ends Soon!
Body:
Hi [Name],
Just a friendly reminder that our back-to-school sale is ending soon! This is your last chance to score discounts on everything you need for the school season.
[Shop Now]
Make sure you don’t miss out on these savings!
Best,
[Your Company Name]
Rock Your Back-to-School Campaigns
Nailing that back-to-school email marketing campaign isn’t rocket science, but it does take a bit of finesse. Let’s break down how to use customer testimonials, killer subject lines and call-to-actions, and examples of winning campaigns to make your emails pop.
Customer Testimonials in Emails
Customer testimonials are like gold. They build trust and make your emails way more convincing. Think of them as your secret weapon to get folks to hit that “buy” button.
Testimonials can back up your email’s claims, making your pitch stronger. Here’s how to use them right:
Strategic Placement: Drop those testimonials near your call-to-action. It’s like having a friend vouch for you right when you need it.
Mix It Up: Use testimonials from different types of customers. This way, you’re speaking to everyone.
Add Photos: A picture’s worth a thousand words. Photos make testimonials feel real and relatable.
Great Subject Lines
Back-to-school email subject lines can seriously boost sales during one of the biggest retail seasons of the year. It’s a thrilling time for students, families, and teachers, and a golden opportunity for retailers.
A catchy subject line grabs your audience’s attention and gets them to open your email. Think about something like “Save Big on Back-to-School Essentials!” to lure them in. Need more ideas? Check out our article on back to school email subject lines or try our AI Subject line generator.
Effective Call-to-Action Strategies
Your call-to-action (CTA) is the star of the show. It’s what gets people to do something—click, buy, sign up, whatever. A good CTA grabs the attention of the reader and tells people exactly what to do.
Here’s how to make your CTAs irresistible:
Keep It Short: Short and sweet wins the race. Think “Shop Now” or “Get Started.”
Use Action Words: Start with a verb like “buy” or “download.” It gets people moving.
Create Urgency: Phrases like “limited time offer” or “only a few left” make people act fast.
Make It Pop: Use bold colors and big fonts to make your CTA button stand out.
Highlighting Successful Campaigns
Learning from the best can give you a leg up. Check out these examples of back-to-school email campaigns that crushed it:
Grammarly’s Discount Campaign: Simple and clear subject lines like “Get 55% off Grammarly Premium for Back to School” led to more opens.
Retailer Promotions: Retailers offering exclusive back-to-school deals saw a big boost in traffic and sales.
CampaignStrategyResultGrammarlyClear discount in subject lineHigher open ratesRetailer PromotionsExclusive dealsIncreased traffic and sales
For more ideas, check out our back to school email ideas.
By using customer testimonials, crafting strong CTAs, and learning from successful campaigns, you can create back-to-school emails that really hit home. Need more help? Dive into our back to school email templates for some ready-to-go options.
How to Get Teachers and Parents Hooked with Your Back-to-School Emails
Getting teachers and parents excited about back-to-school emails isn’t rocket science, but it does need a bit of finesse. Here’s how you can make sure your emails don’t end up in the trash.
When to Hit Send
Timing is everything, right? If you want your emails to actually get opened, you gotta send them at the right time. Teachers and school staff are most likely to open emails on Thursdays, either bright and early at 8 a.m. or later in the afternoon around 2 p.m. For parents who work in offices, aim for Tuesdays and Thursdays at 8 a.m., 10 a.m., 4 p.m., or even 7 p.m. But, to define the exact best times for your audience A/B testing of different days and times is necessary.
AudienceBest DaysBest TimesTeachers & School WorkersThursdays8 a.m., 2 p.m.Office Workers (Parents)Tuesdays, Thursdays8 a.m., 10 a.m., 4 p.m., 7 p.m.
How Long Should Your Campaign Run?
You don’t want to start too early or too late. Begin your back-to-school email blitz at the end of August or the start of September. Keep it going until the end of September or even early October. This way, you’re catching everyone when they’re in the back-to-school mindset, which has been a bit unpredictable lately.
Need more tips on planning? Check out our back to school email campaigns guide.
Bringing Shoppers Back
Got some one-time shoppers who’ve gone MIA? Back-to-school emails are your chance to reel them back in. Send out re-engagement emails with subject lines like “We Miss You” or “Hey, Long Time No See” to remind them why they loved shopping with you in the first place.
Want more creative ideas? Dive into our back to school email ideas.
By nailing the timing, stretching your campaign just right, and sending out those re-engagement emails, you’ll have teachers and parents eagerly waiting for your next email.
Frequently Asked Questions
How can I make my back-to-school email stand out from the crowd? To make your back-to-school email stand out, use vibrant visuals, catchy subject lines, and personalized offers. Make sure your email speaks directly to the back-to-school theme by highlighting relevant products, deals, or school tips. What types of products or services should I promote in my back-to-school email? Promote products that are essential for back-to-school shopping, like school supplies, clothing, gadgets, and stationery. If you’re offering services, highlight things that help ease the back-to-school transition, such as tutoring, meal plans, or study resources. When is the best time to send back-to-school emails? Start sending emails 2-3 weeks before school begins, with follow-ups closer to the start date. You can also send reminders just before school starts for last-minute shoppers. How can I use discounts in my back-to-school emails? Offer exclusive discounts or bundle deals for back-to-school shoppers. Make sure your discount is clearly mentioned in the subject line and prominently featured in the body of the email. How can I create a sense of urgency in my back-to-school emails? Include time-sensitive offers, such as “limited-time discounts” or “last chance for school supplies.” Highlighting a countdown or deadlines for special offers can encourage customers to take action quickly.