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Email Marketing Insights

The Octeth Blog

Expert tips, strategies, and best practices to help you master email marketing, improve deliverability, and grow your business.

General Guides and Checklists, Product Updates

July 14, 2025 • 2 min read

Stripo + Octeth: Drag, Drop, Done. Now with a Summer Bonus

Email design shouldn’t slow you down. That’s why we integrated Stripo’s powerful drag-and-drop editor directly into Octeth—and for a limited time, you can get even more value with Stripo’s exclusive summer offer. Why Stripo Integration Matters for Octeth Users Designing responsive, professional-grade email templates is often one of the biggest bottlenecks in launching campaigns. With […]

Product Updates

March 28, 2025 • 7 min read

Octeth Oempro v5.6.0: Revolutionizing Email Marketing with Advanced Features and Technology Upgrades

We’re thrilled (and honestly, a bit exhausted after countless late nights) to announce the upcoming release of Octeth v5.6.0. This major update isn’t just another version bump—it’s a significant leap forward for our email marketing platform. After 8+ months of development, we’re confident this release delivers the cutting-edge tools businesses actually need to connect with […]

Nonprofits Email Marketing

February 27, 2025 • 10 min read

5 Nonprofit Email Examples to Raise Awareness

Raising awareness as a nonprofit organization is no easy feat. In fact, it’s one of the greatest challenges you may face. On top of that, budget constraints prevent you from using multiple touch points to present your vision. Now imagine an environmental organization that wants to inform people about an oil spill. They have no […]

Email Deliverability & Authentication

February 20, 2025 • 16 min read

Top 14 Ways to Prevent Emails from Going to Spam

Are your emails ending up in the spam folder instead of reaching your recipients? This guide will help you understand how to prevent emails from going to spam. We’ll cover essential tips and best practices, so your emails can successfully hit the inbox. Your Checklist for Avoiding the Spam Folder Want to make absolutely sure […]

Email Marketing Strategies & Best Practices

February 13, 2025 • 23 min read

How to Build and Scale Email Marketing to 5,000 Clicks Per Day: A Complete Technical Guide

Email marketing continues to be one of the most effective ways to drive consistent traffic and revenue for businesses. Whether you’re a small business or an enterprise, you can scale email marketing campaigns with a solid strategy to the point where you’re getting 5,000 clicks per day. But how do you get there? What’s the […]

Email Marketing Strategies & Best Practices

February 5, 2025 • 10 min read

How to Prevent Inbox Clipping (Gmail Fix Included)

Inbox clipping happens when an email is too big and parts get cut off. This article explains why it happens and how to prevent it. Key Takeaways What is Inbox Clipping? Inbox or email clipping happens when an email goes over the size limit set by an email provider and gets truncated. Gmail clips emails […]

Email Marketing Strategies & Best Practices

January 30, 2025 • 10 min read

Create Stunning Email Templates with Octeth’s Stripo Integration

Ready to level up your email campaigns? Learn how Stripo’s customizable templates and Octeth’s powerful platform work together to help you create stunning, responsive, and highly converting emails with minimal effort. Why Stripo? The Power of Free HTML Email Templates Building email can be a time-consuming task. Stripo’s free HTML email templates streamline workflows so […]

Email Marketing Strategies & Best Practices

January 27, 2025 • 12 min read

Post-Valentine’s Day Email Marketing: Boosting Revenue

Valentine’s Day may be over but the opportunity to cash in on the best Valentine’s Day products isn’t! Smart businesses can use post-holiday email marketing to address inventory issues, keep customers engaged and bridge the gap to the next big shopping event. Here’s how: Valentine Clearance and After-Sale Deals While the flowers may be wilted […]

Email Marketing Strategies & Best Practices

January 24, 2025 • 19 min read

Valentine’s Day Email Analytics: KPIs to Track & Optimize

Valentine’s Day email analytics are key. By looking at the numbers you can see how your campaigns are performing, optimise your content and improve engagement and conversion rates. This post will go through the key metrics to track and tips for your Valentine’s Day email campaigns. Valentine’s Day Email Analytics Understanding how your audience interacts […]

Email Marketing Strategies & Best Practices

January 23, 2025 • 17 min read

Valentine’s Day Email Segmentation & Personalization Strategies

Want to make this Valentine’s Day your most successful yet? Discover how targeted emails can boost engagement and drive conversions. We’ll explore segmentation strategies, personalization tips, and visual tricks to help you connect with customers on a deeper level. Takeaways Why Email Segmentation Matters Email segmentation is the key to get more engagement and conversions. […]

Email Marketing Strategies & Best Practices

January 22, 2025 • 13 min read

Valentine’s Day Email Templates & Elements That Convert

Need Valentine templates for your emails? This guide will help you find and use the best Valentine newsletter templates to save time and boost engagement. Key Takeaways Why Use Valentine’s Day Email Templates? Valentine’s Day templates save time and boost creativity. Free templates can save you hours of email creation time. They also keep branding […]

Email Marketing Strategies & Best Practices

January 21, 2025 • 16 min read

Valentine Marketing Ideas: A Week-by-Week Email Strategy Guide

Need Valentine marketing ideas to boost your sales? This guide will help you understand consumer trends, plan ahead and execute email marketing with a week-by-week schedule. Learn how to tailor your marketing idea to different audiences and get the most out of this peak shopping period. Understanding Valentine’s Day Consumer Trends To truly connect with […]

Email List Management & Hygiene

January 7, 2025 • 14 min read

Best Email List Cleaning Service: Your 2025 Guide

Looking for the best email list cleaning service? We’ve compared the top options of 2025 by features, accuracy, and cost to help you boost deliverability and engagement. What is an Email List Cleaning Service? A clean email list means more emails delivered, higher open rates, and better conversions—all while saving money by avoiding wasted sends. […]

General Guides and Checklists

December 19, 2024 • 12 min read

Landing Page vs Website: Key Differences Explained

Did you know that using a dedicated landing page can increase conversion rates by up to 25%? In today’s digital world, having a website is essential, but it’s not always enough. This guide will explore the key differences between landing pages and websites, and show you how to use both effectively to achieve your marketing […]

Email Marketing Strategies & Best Practices

December 17, 2024 • 18 min read

New Year Marketing Ideas for 2026

Looking for innovative new year marketing ideas to kick off your New Year’s campaigns? You’ve come to the right place. This guide offers effective strategies to launch your campaigns and connect with your audience as the New Year unfolds. Quick Facts Kickstart Your Campaign Early Get your new year marketing campaigns out early and grab […]

Email Marketing Strategies & Best Practices

December 17, 2024 • 16 min read

Happy New Year Email to Clients: Tips for a Compelling Year-End Review

As the year winds down, it’s time to pause, reflect and connect with your clients. What better way to achieve this than with a Happy New Year email to clients? Year end reviews are a great opportunity to say thank you, show off what you’ve achieved and set the scene for the year to come […]

Email Marketing Strategies & Best Practices

December 16, 2024 • 21 min read

Countdown to Success: New Year Email Campaigns that Convert

Want to create New Year’s emails that’ll seriously knock your audience’s socks off and send those conversion rates through the roof? Well, you’ve come to the right place! This guide will show you how to craft amazing New Year’s emails, from catchy subject lines to personalized messages and awesome promotions. Ready to become a New […]

Email Marketing Strategies & Best Practices

December 12, 2024 • 18 min read

Analyzing the Success of Christmas Marketing: What Works and Why

The holiday season means one thing for sure: overflowing inboxes! But don’t let your Christmas emails get lost in the crowd. This guide reveals the secrets to crafting campaigns that truly connect with customers, driving engagement and conversions throughout the holidays. Christmas Through the Lens of Email Campaigns From Holiday Postcards to AI-Powered Personalization: A […]

Email Marketing Strategies & Best Practices

December 11, 2024 • 19 min read

Christmas Marketing Campaigns: Drive Holiday Sales with Email

Ah, Christmas! It’s that magical time of year filled with joy, connection, and let’s face it, a whole lot of shopping. For marketers like us, it’s a prime opportunity to connect with our audience through festive Christmas campaigns that capture the holiday spirit and drive those conversions. But with inboxes overflowing with holiday cheer, how […]

Email Marketing Strategies & Best Practices

December 10, 2024 • 17 min read

Proven Urgency Strategies for Merry Christmas Email Campaigns

Need your Merry Christmas email to create urgency and get into the holiday spirit this year? This guide has got you covered with the best strategies to make your emails not only spread holiday vibes but also get action from your audience. Make your holiday campaigns unforgettable with these conversion-boosting ideas! Holiday Season Prep: Your […]

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