Expert tips, strategies, and best practices to help you master email marketing, improve deliverability, and grow your business.
A look ahead at what's coming in the next two Octeth releases: v5.7.4 brings 35+ improvements based on customer feedback including email gateway performance optimizations and journey enhancements, while v6 introduces AI-powered cold outreach, advanced campaign targeting, and email gateway capabilities that let you run your own Sendgrid-like service.
Octeth v5.7.3 focuses on operational reliability with a new automated Stuck Campaign Detector that identifies and alerts you when campaigns stop progressing. This release also fixes critical journey email issues, adds important security enhancements, and improves campaign reporting UI. If you've ever had a campaign mysteriously stop sending, this update is for you.
Octeth v5.7.2 brings nearly 800 commits of improvements including a completely redesigned Journey Builder with decision nodes and multi-tag triggers, native Google Postmaster Tools integration for deliverability monitoring, and a powerful new admin campaign report page. This release represents over 8 months of focused development on automation, analytics, and performance.
Email design shouldn’t slow you down. That’s why we integrated Stripo’s powerful drag-and-drop editor directly into Octeth—and for a limited time, you can get even more value with Stripo’s exclusive summer offer. Why Stripo Integration Matters for Octeth Users Designing responsive, professional-grade email templates is often one of the biggest bottlenecks in launching campaigns. With […]
We’re thrilled (and honestly, a bit exhausted after countless late nights) to announce the upcoming release of Octeth v5.6.0. This major update isn’t just another version bump—it’s a significant leap forward for our email marketing platform. After 8+ months of development, we’re confident this release delivers the cutting-edge tools businesses actually need to connect with […]
Raising awareness as a nonprofit organization is no easy feat. In fact, it’s one of the greatest challenges you may face. On top of that, budget constraints prevent you from using multiple touch points to present your vision. Now imagine an environmental organization that wants to inform people about an oil spill. They have no […]
Are your emails ending up in the spam folder instead of reaching your recipients? This guide will help you understand how to prevent emails from going to spam. We’ll cover essential tips and best practices, so your emails can successfully hit the inbox. Your Checklist for Avoiding the Spam Folder Want to make absolutely sure […]
Email marketing continues to be one of the most effective ways to drive consistent traffic and revenue for businesses. Whether you’re a small business or an enterprise, you can scale email marketing campaigns with a solid strategy to the point where you’re getting 5,000 clicks per day. But how do you get there? What’s the […]
Inbox clipping happens when an email is too big and parts get cut off. This article explains why it happens and how to prevent it. Key Takeaways What is Inbox Clipping? Inbox or email clipping happens when an email goes over the size limit set by an email provider and gets truncated. Gmail clips emails […]
Ready to level up your email campaigns? Learn how Stripo’s customizable templates and Octeth’s powerful platform work together to help you create stunning, responsive, and highly converting emails with minimal effort. Why Stripo? The Power of Free HTML Email Templates Building email can be a time-consuming task. Stripo’s free HTML email templates streamline workflows so […]
Valentine’s Day may be over but the opportunity to cash in on the best Valentine’s Day products isn’t! Smart businesses can use post-holiday email marketing to address inventory issues, keep customers engaged and bridge the gap to the next big shopping event. Here’s how: Valentine Clearance and After-Sale Deals While the flowers may be wilted […]
Valentine’s Day email analytics are key. By looking at the numbers you can see how your campaigns are performing, optimise your content and improve engagement and conversion rates. This post will go through the key metrics to track and tips for your Valentine’s Day email campaigns. Valentine’s Day Email Analytics Understanding how your audience interacts […]
Want to make this Valentine’s Day your most successful yet? Discover how targeted emails can boost engagement and drive conversions. We’ll explore segmentation strategies, personalization tips, and visual tricks to help you connect with customers on a deeper level. Takeaways Why Email Segmentation Matters Email segmentation is the key to get more engagement and conversions. […]
Need Valentine templates for your emails? This guide will help you find and use the best Valentine newsletter templates to save time and boost engagement. Key Takeaways Why Use Valentine’s Day Email Templates? Valentine’s Day templates save time and boost creativity. Free templates can save you hours of email creation time. They also keep branding […]
Need Valentine marketing ideas to boost your sales? This guide will help you understand consumer trends, plan ahead and execute email marketing with a week-by-week schedule. Learn how to tailor your marketing idea to different audiences and get the most out of this peak shopping period. Understanding Valentine’s Day Consumer Trends To truly connect with […]
Looking for the best email list cleaning service? We’ve compared the top options of 2025 by features, accuracy, and cost to help you boost deliverability and engagement. What is an Email List Cleaning Service? A clean email list means more emails delivered, higher open rates, and better conversions—all while saving money by avoiding wasted sends. […]
Did you know that using a dedicated landing page can increase conversion rates by up to 25%? In today’s digital world, having a website is essential, but it’s not always enough. This guide will explore the key differences between landing pages and websites, and show you how to use both effectively to achieve your marketing […]
Looking for innovative new year marketing ideas to kick off your New Year’s campaigns? You’ve come to the right place. This guide offers effective strategies to launch your campaigns and connect with your audience as the New Year unfolds. Quick Facts Kickstart Your Campaign Early Get your new year marketing campaigns out early and grab […]
As the year winds down, it’s time to pause, reflect and connect with your clients. What better way to achieve this than with a Happy New Year email to clients? Year end reviews are a great opportunity to say thank you, show off what you’ve achieved and set the scene for the year to come […]
Want to create New Year’s emails that’ll seriously knock your audience’s socks off and send those conversion rates through the roof? Well, you’ve come to the right place! This guide will show you how to craft amazing New Year’s emails, from catchy subject lines to personalized messages and awesome promotions. Ready to become a New […]
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