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Email Marketing Insights

The Octeth Blog

Expert tips, strategies, and best practices to help you master email marketing, improve deliverability, and grow your business.

Technical Aspects of Email Marketing
• 11 min read

Email Infrastructure for High-Volume Senders: A Comprehensive Guide

Did you know that nearly 20% of marketing emails never actually reach the inbox? For bulk senders, this means lost opportunities and potential revenue slipping through the cracks. That’s why having a strong email infrastructure for high-volume senders is so important. Think of it as the engine of your email system: a well-maintained engine delivers […]

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Email Deliverability & Authentication
• 20 min read

Gmail & Yahoo Email Marketing Updates: Stay Ahead in 2025

Gmail and Yahoo continue to evolve their email platforms, and staying informed about their latest updates is crucial for email marketing success in 2025. This comprehensive guide provides the insights and strategies you need to navigate the changing landscape and ensure your emails reach your audience effectively. Adapting to the Latest Email Requirements You know […]

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Technical Aspects of Email Marketing
• 12 min read

Navigating Your Way to the Best VPS Provider: A Comprehensive Guide

Tired of feeling like your website is stuck in a crowded apartment building, sharing resources with noisy neighbors? It’s time to upgrade to a Virtual Private Server (VPS), your own private villa in the vast digital landscape. With a VPS you get dedicated resources, enhanced security and freedom to customize your online space. But with […]

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Email Marketing Software & Tools
• 2 min read

Get Ready for Octeth v5.1.2 with the New Journeys API!

Are you ready to embark on a journey of automation and innovation? We are thrilled to announce the upcoming release of Octeth v5.1.2, a version that promises to elevate your user experience and streamline your workflow. In this article, we’ll delve into the exciting features and possibilities that await you with this new release. Enhancements, […]

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Email Marketing Software & Tools
• 4 min read

Octeth Community Edition: The Ultimate Forever-Free Email Software for Small Businesses

Whether you’re a solo entrepreneur or a small or mid-sized business owner, you know that email marketing is a powerful tool for reaching your audience and growing your business. By 2025, the number of emails sent every day all around the world is forecasted to reach 376.4 billion, according to Statista. The upshot? The email […]

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