🚀 Octeth v5.7.0 Now Available! Featuring Journey Builder 2.0, Google Postmaster Tools & 95% Faster Performance. See What's New

Client Portal Book a Demo

Email Marketing Insights

The Octeth Blog

Expert tips, strategies, and best practices to help you master email marketing, improve deliverability, and grow your business.

Email Marketing Strategies & Best Practices

June 24, 2024 • 13 min read

8 Best Newsletter Fonts: How to Choose the Perfect One

Choosing the right newsletter fonts can make or break your email campaigns. This article reveals top fonts that improve readability, align with your brand, and increase engagement. Learn about web-safe fonts, effective font pairings, and more to make your newsletters impactful. Key Takeaways Importance of Choosing the Right Newsletter Fonts Selecting the right newsletter fonts […]

Email Marketing Strategies & Best Practices

June 24, 2024 • 16 min read

How to Create an Email Template in Gmail: Step-by-Step Guide

Wondering how to create an email template in Gmail to streamline your communication? This guide will help you enable the templates feature, create your first template, and save it for quick access later. Let’s dive in! Key Takeaways Introduction Picture this: You’re a busy bee, your inbox is overflowing, and you find yourself sending similar […]

Email Deliverability & Authentication

June 20, 2024 • 18 min read

What Is Spam Score? How to Lower It & Improve Email Deliverability

Wondering what is ‘spam score’ and how it affects your emails? Simply put, the spam score is a rating system used by email service providers to determine the likelihood of your emails being flagged as spam. A high score could mean your messages end up in a spam folder, ignored by recipients. This article breaks […]

Email Marketing Strategies & Best Practices

June 17, 2024 • 36 min read

15 Professional Email Templates for Business

Need help writing effective business emails? Professional email templates can guide you, whether following up, reaching out, or offering support. This article provides examples, tips, and professional email template for every situation. Key Takeaways Crafting the Perfect Subject Line Imagine emails as tiny ambassadors, each with a vital mission: to capture attention amidst an ocean […]

General Guides and Checklists

June 12, 2024 • 23 min read

How to Easily Compose Email for Beginners

If you’re looking to compose an email easily, you’ve come to the right place. In this comprehensive guide, we’ll walk you through the step-by-step process of composing emails with confidence, whether you’re a beginner or looking to refine your skills. Email has become an integral part of our daily communication, both personally and professionally. However, […]

Email Marketing Strategies & Best Practices

June 6, 2024 • 17 min read

Top Father’s Day Email Subject Lines to Boost Your Campaign

The subject line of a Father’s Day email can make or break your campaign. It determines whether your email is opened or ignored. A well-crafted Father’s Day campaign can significantly enhance your email marketing efforts by creating engaging and personalized content. In this article, we’ll share the best Father’s Day e-mail subject lines that will […]

Email List Management & Hygiene

May 28, 2024 • 23 min read

What is an Email Suppression List & Why You Need One

Want to make sure your email campaigns stay on track and follow the rules? A well-managed suppression list can help. By removing inactive or uninterested email addresses, you can improve deliverability and stay compliant with regulations like GDPR. In this guide, we’ll show you how to create, manage, and use a suppression list in your […]

Email Marketing Software & Tools

May 22, 2024 • 18 min read

Explore the Top Amazon SES Alternative Services in 2025

In search of an Amazon SES alternative that satisfies your email deliverability and budget needs? You’re in the right place. We map out cost-efficient, user-friendly providers that excel in both transactional and marketing emails. Our curated list is designed to streamline your decision-making process, leaving no stone unturned in the pursuit of excellent email service. […]

Email Deliverability & Authentication

May 21, 2024 • 22 min read

Hard Bounce vs Soft Bounce: What You Need to Know

What’s the real difference between a hard bounce and a soft bounce in email marketing? A hard bounce is an email delivery failure alerting you to remove an incorrect email address from your list. A soft bounce is a temporary issue that requires a careful watch. Knowing this distinction between hard bounces and soft bounces […]

Email Marketing Strategies & Best Practices

May 20, 2024 • 19 min read

5 Must-Use Last Chance Emails to Maximize Your Final Impact

Are your ‘last chance emails’ falling flat? Turn them into conversion drivers with our quick guide. We’ll show you how to write urgent yet compelling subject lines, CTAs, and layouts that motivate readers to act. Get practical tips and proven strategies to help you make the most of that final email opportunity. Key Takeaways The […]

Email Marketing Software & Tools

May 15, 2024 • 11 min read

How HubSpot Email Signature Generator Works

The HubSpot Email Signature Generator simplifies building a professional touch to your emails. Utilizing an email signature template generator is crucial for creating customized email signatures that reflect your personal or brand identity. In this article, we break down how it works by showing you how to quickly select a template, customize it with your […]

Email Marketing Strategies & Best Practices

May 13, 2024 • 13 min read

How to Find and Use an Image URL

Having trouble finding or using an image URL? Don’t worry, you’re not alone! In this easy guide, we’ll show you how to find and use an image URL quickly. Whether you’re using a computer or a mobile device, you’ll learn how to get the image URL and use it for sharing, embedding, or marketing. Let’s […]

Email Deliverability & Authentication

May 8, 2024 • 11 min read

Best Email Verifier Software for 2025

To succeed in email marketing, you need emails that reach the inbox. The right email verifier helps keep your list clean and boosts deliverability. In this guide, we’ve rounded up the best email verifier software for 2025 to help you make the right choice. Key Takeaways The Importance of Email Verification Email verification stands as […]

Email Marketing Software & Tools

May 2, 2024 • 18 min read

Discover the Best White Label Email Marketing Solutions for 2025

White label email marketing software furnishes businesses and agencies with the tools to deploy branded campaigns effortlessly. This article provides a no-nonsense guide to the top software choices, discussing their integrative capabilities, distinct features, and how they serve different business needs. Uncover the strategic advantages of adopting white label solutions and find out which one […]

Email Deliverability & Authentication

April 28, 2024 • 17 min read

List-Unsubscribe Header: Why and How to Implement It

The list-unsubscribe header helps recipients easily opt out of emails, improving their experience and ensuring compliance with regulations. This article explains what it is, how it works, and why it’s crucial for better email performance and deliverability. Key Takeaways Here are the main points about using the list-unsubscribe feature in email marketing: Introduction to List-Unsubscribe […]

General Guides and Checklists

April 26, 2024 • 13 min read

Master the Email Marketing Journey: Easy Steps to Success

Starting your email marketing customer journey can be the key to unlocking deep customer relationships. Within this article, you’ll discover how to seamlessly integrate segmentation, automation, and personalization into your strategy. No fluff—just the steps you need for an email marketing pathway that engages and converts. Key Takeaways Understanding the Email Marketing Journey Imagine having […]

Email Deliverability & Authentication

April 23, 2024 • 16 min read

DKIM Checker: What Is DKIM and Why It Matters (Updated 2025)

DKIM (DomainKeys Identified Mail) in a Nutshell What is DKIM? DomainKeys Identified Mail (DKIM) is an email authentication technique that allows the receiver to check that an email claimed to have come from a specific domain was indeed authorized by the owner of that domain. This is crucial in today’s digital age where email spoofing […]

Technical Aspects of Email Marketing

April 19, 2024 • 23 min read

SMTP Error Codes: What They Mean & How to Fix Them

What is SMTP and mail server? SMTP, or Simple Mail Transfer Protocol, is the backbone of email delivery, functioning as a set of guidelines that dictate how emails are transmitted across the internet. Primarily, SMTP takes responsibility for sending and forwarding outgoing emails from senders to recipients. Despite its widespread use, it is often confused […]

Technical Aspects of Email Marketing

April 17, 2024 • 13 min read

Which SMTP Port Should You Use? 25, 465, or 587

What Simple Mail Transfer Protocol (SMTP) port should be used? (short answer) When setting up SMTP for sending emails, picking the right port is important for both security and getting your emails delivered. The most common ports are 25, 465, and 587, and each one has a different job. For most cases, port 587 is […]

Email Marketing Strategies & Best Practices

April 16, 2024 • 8 min read

Key Email Marketing KPIs for 2025

Hey there, fellow marketers! Let’s talk email. We all know it’s a powerful tool, but are you really getting the most out of it? Just blasting out emails isn’t enough. You need to know what’s working, what’s not, and how to tweak your strategy for maximum impact. That’s where email marketing KPIs (Key Performance Indicators) […]

Showing 121-140 of 165 articles